Danielle Candreva

Hi, I'm Danielle

With 15+ years as an Art Director at a leading sweepstakes company, I’ve crafted innovative digital marketing assets and led a skilled design team. My problem-solving, organizational, and leadership skills have enabled me to foster a productive work environment, motivating my team to consistently meet high performance standards while maintaining a healthy work-life balance. I’ve also enhanced team success through strategic project management methods.

With expertise in brand strategy, visual design, and production management, I take a mindful, efficient approach to projects and updates. I’m a versatile designer and leader, always staying current with digital marketing trends while making focused decisions to drive team success.

I find inspiration in stories, whether through historical fiction, biographies, or fantasy novels, they fuel my imagination and transport me to new worlds. When I’m not reading, you can find me making new memories with my 2 year old daughter. My creativity also shines through in designing invitations and celebration assets, blending art with personal expression. Whether through books, family, or design, I’m always seeking new ways to explore and enhance my creative side.

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Experience

2021 - Present

Art Director

Publishers Clearing House

As an Art Director I've focused on boosting brand visibility and engagement through compelling visual storytelling. I take pride in being a goal-driven leader, creating a positive work environment while inspiring my team to reach higher performance standards. I've managed and mentored our eCommerce team, guiding them through creative direction and coding best practices. I also conceptualized and developed responsive emails and landing pages, all while juggling multiple projects and tight deadlines. I work closely with cross-functional teams to ensure everything runs smoothly, from production phases to programming tweaks. It's rewarding to see our co-branded email ads generate substantial revenue through clients like Proactive, FinanceBuzz and Insurify.

2015 - 2021

Head Designer

Publishers Clearing House

In my role as a head designer, I conceptualized and brought to life a variety of graphics, including contest materials, light boxes, banner ads, and responsive emails. It’s a fast-paced environment where I regularly exercised my judgment to prioritize tasks and manage multiple assignments with shifting deadlines. I was responsible for supervising our internal creative production team, ensuring that everyone is aligned and focused on delivering high-quality work. One of my key projects was designing and troubleshooting responsive emails using HTML and CSS to effectively attract consumers. Plus, I made it a point to ensure that all deliverables from our production team were seamlessly handed off to operations.

2014 - 2015

Senior Designer

Publishers Clearing House

As a Senior Designer, I really enjoyed building, maintaining, and troubleshooting marketing emails to capture consumer attention, utilizing my skills in HTML and CSS. My proficiency in Photoshop and Illustrator were invaluable in creating stunning visuals that aligned with brand goals. I quickly got up to speed with new projects, integrating the desired style into my designs, and consistently delivering on time. Collaborating with internal production teams and agencies on contracted projects was a big part of my role, allowing me to leverage diverse perspectives and expertise to achieve our objectives.

2008 - 2014

Designer

Publishers Clearing House

As a Designer I created eye-catching images for social media that really resonated with our audience. I also created a variety of graphics, including contest visuals, light boxes, banner ads, ad units, and headers, often collaborating closely with the marketing team to ensure alignment with promotional goals.

Portfolio

  • All Projects
  • Emails
  • Full Packages
  • Promotional Assets