Danielle Candreva

Leading creative teams isn't just about getting things done, it's about empowering and fostering collaboration while encouraging individual innovation so that every idea has the chance to shine. From streamlining workflows to pushing bold creative boundaries, I make the process smooth, efficient, and fulfilling. Great creativity doesn't just happen, it's built on a foundation of teamwork, trust and creative vision.

Outside of my main work, I run a creative shop as a passion project, designing original graphics and art. It’s a creative outlet that allows me to experiment, grow, and challenge myself creatively. Check out my Pinterest page for samples of my work.

All Projects
Emails
Promo Banners
Promotional Ads

2021 - 2025

Art Director

Publishers Clearing House

As an Art Director I've focused on boosting brand visibility and engagement through compelling visual storytelling. I take pride in being a goal-driven leader, creating a positive work environment while inspiring my team to reach higher performance standards. I've managed and mentored our eCommerce team, guiding them through creative direction and coding best practices. I also conceptualized and developed responsive emails and landing pages, all while juggling multiple projects and tight deadlines. I work closely with cross-functional teams to ensure everything runs smoothly, from production phases to programming tweaks. It's rewarding to see our co-branded email ads generate substantial revenue through clients like Proactive, FinanceBuzz and Insurify.

2015 - 2021

Head Designer

Publishers Clearing House

In my role as a head designer, I conceptualized and brought to life a variety of graphics, including contest materials, light boxes, banner ads, and responsive emails. It’s a fast-paced environment where I regularly exercised my judgment to prioritize tasks and manage multiple assignments with shifting deadlines. I was responsible for supervising our internal creative production team, ensuring that everyone is aligned and focused on delivering high-quality work. One of my key projects was designing and troubleshooting responsive emails using HTML and CSS to effectively attract consumers. Plus, I made it a point to ensure that all deliverables from our production team were seamlessly handed off to operations.

2014 - 2015

Senior Designer

Publishers Clearing House

As a Senior Designer, I really enjoyed building, maintaining, and troubleshooting marketing emails to capture consumer attention, utilizing my skills in HTML and CSS. My proficiency in Photoshop and Illustrator were invaluable in creating stunning visuals that aligned with brand goals. I quickly got up to speed with new projects, integrating the desired style into my designs, and consistently delivering on time. Collaborating with internal production teams and agencies on contracted projects was a big part of my role, allowing me to leverage diverse perspectives and expertise to achieve our objectives.

2008 - 2014

Designer

Publishers Clearing House

As a Designer I created eye-catching images for social media that really resonated with our audience. I also created a variety of graphics, including contest visuals, light boxes, banner ads, ad units, and headers, often collaborating closely with the marketing team to ensure alignment with promotional goals.

PCH APP Beach World

PCH Thank You Rewards

Answer&Win

Answer&Win Influncer Pro

Promotional Product Banners

Proactive Co-Brand Ad

Insurify Co-Brand Ad

Smart Asset Co-Brand Ad

Art Director

Head Designer

Senior Designer

Designer